Kaitlyn Burton
communications professional
Blog Post
I developed communications materials to announce the executive's budget proposal, including: writing a blog post and digital media content, prepping the exec for media interviews, and collaborating with KCIT to create infographics. We took a different, more visually engaging approach with this budget announcement and received positive feedback from partners and departments.
Press Release
I coordinated with King County departments and technical experts to warn the public about new hazards in waterways following the historic flooding, including: writing a press release and digital media content, and setting up media interviews. The social media post I developed received over 78,600 views across Instagram and Facebook, primarily from new audiences who were not already following DNRP.
Press Release
I led a communications plan to raise awareness about King County's expanded mobile crisis teams, including: coordinating a video shoot, developing on-camera talking points, writing a press release and digital media content, and supporting DCHS with press outreach. This video-forward strategy resulted in high media interest and widespread positive press coverage.
Social Media